While the cricket fever has gripped the nation with , what better way to revel your excitement for through the roof than the perfect – an anthem binding all Indians in a religion called cricket.

The game of cricket traditionally has a song in its heart. Cricket and music summon a combined power that heightens the senses, creates tribal identities, flaunts theatricality to all the rooks and corners of India. It evokes a feeling of heritage, but it travels much further afield. As the ongoing ICC Cricket World Cup 2019 grips the nation, it raises the sound as well as the spectacle of cricket to a global pitch.

Whether on your way to one of the games or wanting to recreate the atmosphere inside your own living room, turn up the volume on ShahNawaz Ali’s  new  song.

Mind Frame India Advertising & Creative Communications is a creative agency working with eminent brands like ADITYA BIRLA, Tata, New India, and many other Internationally renowned brands.

For this World Cup, their creative team has conceptualized a cricket anthem called “Dil Se Khelo” which is a Wishing Anthem from every cricket lover wishing their Country to play with their hearts out and Rock. There was a keen tussle between all leading brands to release this song but the agency chose T series and had a formal tie-up as T series is the strongest on the digital media and values good content as this is a rational song from every Indian wishing the team by all means.

The song has been conceptualized by Mind Frame India Which has been successful in the genre of conceptualizing pan India campaigns in the past with a successful record for brands like ADITYA BIRLA and many more.

The song is written, composed and sung by ShahNawaz Ali who has been signed by T series for this peppy jingle. The film has been shot in all parts of Mumbai featuring various people who represented the culture / aesthetics / and calling this sport as a religion which binds all classes / communities and masses together and is played and enjoyed by all classes in India , the same has been creatively showcased with the help of the song visually to bring peace and harmony within all Indians during this occasion of World Cup which comes once in 4 years .

The song received a tremendous response online and it’s getting viral with amazing comments which motivate the Mind Frame team to do more such campaigns in future. The campaign “Dil se Khelo” is conceptualised and produced by Mind Frame India ( Mumbai).

 


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